lncrease in inbound tourists to UK
Statistics have shown that there has been an increase in inbound tourism to the UK, for reasons such as; value for money. Looking the cheapest option has lost its appeal to some consumers also value is desired, which means that visitors are now looking for the best experience, at a convenient price. In 2011 VisitBritain developed a 4-year marketing campaign aiming to attract more tourists to the UK, by advertising things like; the 2011 royal wedding, the 2012 Queen’s Jubilee and the Olympic Games. They want to showcase Great Britains historical and cultural heritage, to the rest of the world, in order to make everybody feel invited and encourage them to visit the country. The media coverage of these huge events, along with VisitBritains campaign, which has been marketed in many countries outside of the UK, is predicted to have a long-term positive effect on tourism in the UK.
More independent travellers
According to the Independent Traveller's World (ITW), the number of independent travellers is on the increase. In a recent survey carried out by ITW, (44%) of the people that they asked, considered themselves to be independent travellers. The survey also showed that the number of people using travel agents, had gone down from 56% to 28%. This means that people now prefer to select individual elements from various operators and put together their own holiday, rather than booking a package holiday. So travel agents are losing lots of business, because people are discovering a much simpler way to book their holidays, over the internet.
The effect of the Euro
The flight comparison website cheapflights.co.uk have identified a shift in holiday trends. It shows that the traditional family holiday favourites such as Greece and Spain are proving to be less popular than non-eurozone destinations such as Egypt and Tunisia. People are opting to holiday outside the Eurozone where they can get far better value for their money, Which means that the Euro will become less valuable.
Natural disasters can massively affect tourism, for reasons such as; they can decline the number of tourist visiting an area, there is a decrease in money being spent in an area due to lack of visitors, also for the obvious reason that they can destroy natural environments and things that the industry relies on, they can also have a huge effect on public transport links, which prevents people from travelling within the area, so this will lead to a decline in domestic tourism. An example of a natural disaster is the 1000-mile-wide Hurricane Sandy, which has devastated the coast of the U.S, taking atleast 16 lives so far. The 'superstorm' has forced airlines to cancel more then 12,000 flights, disrupting the plans of travellers all over the world, 6.2 million people have been left without power, it is estimated that the cost of repairs stands at $20billion, meaning this could be the most costly natural disaster in U.S. history.
There are various different health warnings which can have a huge impact on the tourism industry worldwide, for example Swine Flu, which is an infection caused by any one of several types of swine influenza viruses. It is spread rapidly through person-to-person contact, due to this temporary travel restrictions have been made in the past, for example non-essential travel to Mexico was advised against, also some tour operators cancelled their flights to Mexico. The symptoms include; chills, fever, sore throat, muscle pains, severe headaches, coughing and more.
When people hear about terrorist attacks all around the world, they become concerned for their own safety, so people might opt to change their travel plans, and visit a destination where they are exposed to less personal risk. Terrorist attacks such as 9/11 have had a massive impact on tourism. For example; the number of international tourist arrivals fell by less than 1% from 696.7 million arrivals in 2000 692.7 million in 2001. Direct employment in tourism fell by nearly 5% between 2000 and 2004, Also despite the number of domestic trips, there was a decline in U.S. domestic travel spending.
To conclude, there are various factors that can affect the Travel and Tourism industry, for example; if a terrorist attack occurs in a country, then it might make people think twice about visiting that place, and they may decide to change location. Sometimes severe health warnings could also make people change their mind about visiting a destination, although in some cases it may put them off travelling altogether. Natural disasters such as hurricanes or earthquakes can completely devastate a place, which means that most tourist would choose not to visit, unless they want to travel to experience the impact that these natural disasters have.